Barthe believed that bourgeois societies would use cultural objects to swan their sets on others they would procure something signified , employ their own burden or importance to it and thus generate a brisk descriptor - a bourgeois cultural myth and second- sign , which in turn could replace the first language with a metalanguage , thereby transforming history into nature (Barthes 1972 :1293 . Debord s summary of the society of spectacle try to account statement for the lack of authenticity or ingenuousness in spiritedness that modernization was creating . His analysis is primarily concerned with the media and the way in which it coerced people to buy products based on image and prestige rather than on need4 . Marx , in his analysis of commodity fetishism divided the values of use and deepen , regarding the exchange value of an object as the amou nt of human beings labor inevitable to cre! ate it and its use value as something of...If you want to ride a full essay, order it on our website: OrderCustomPaper.com
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