The Nollywood Entertainment Company Essay Example | Topics and Well Written Essays - 1250 words

The Nollywood Entertainment Company - Essay lawsuitThe popularity of the show business has shifted view to include commercially performing arts. These arts include musical theatre, film, comedies and music. These varieties of amusement atomic number 18 produced and distributed to the masses (Allen 2005, pp 30). Background of the Company All my focus will be shifted to the film intentness and specifically Nollywood. Nollywood is a Nigerian cinema company largest in Africa that grew quickly in the 1990s and 2000s.It is peerless of the best film industries in the world. A British daily newspaper The Guardian has rated Nollywood as the ternary largest in the world in terms of earnings and estimated the industry to bring in 200 billion US dollars per year. This success can be attributed to Ghanaian movies too. Nollywood is an African success story (Ukadike 2003, pp20-40). Nollywood is termed to be flake to only Indias Bollywood in distribution. The Nigerian film industry is popula r throughout Africa and the Diaspora. Production notation Unlike music, production of movies does not take place in the studio. Movie shooting takes place in hotels, homes, and offices rented by their owners and turn outing in the credit. Most popular locations are major cities and towns like Lagos. However, distinct regional variation appears between different movies. Nollywood mainly produces African films stared by African actors. Actors from new(prenominal) countries and continents do appear though not very often in some movies. These films range from, soap operas, comedies and even bodily process movies television programs. The production arena is majorly towns in Nigeria though some movies have been shot in other towns in Africa as well as other continents. Operations Nollywood provides visuals about Africa for the world to see. These features include weddings, origin ceremonies, colorful fabrics, visuals of a culturally vibrant continent .Nollywood movies have tackled to pics on issues such as resource control, armed robberies, corruption, HIV/AIDS and other matters that have a far reaching impact on the continent (Jumoke 2012, pp60-70). Nollywood most prolific auteur is Chico Ejiro who has managed to direct 80 films in a period of eight years. He even brags to be capable of directing a movie that can be ready in three days. His brother is the best-known director of the films outside the country. Many other Nollywood talents include actors and designers of the films (Wasko 2003, pp 40). The scriptwriters are as well not to be forgotten. The films are produced with interest of the consumer at heart. Supply chain While Nollywood is largely get out from global cultural industry networks of production inputs and distribution it is an industry that is still globally liked in a number of ways (Madichie 2013, pp 604). Nollywood industry is constantly evolving with innovations and ideas to suit and fit the market. Once movies are produced, they wishing a perfect thoroughfare of reaching the market. While majorities of Hollywood films are shown in theatres and cinemas around the country, Nollywood movies are released to the internet daily to be watched free. The most popular place to watch Nollywood movies in the internet is a popular video sharing site called You Tube. There exists a channel dedicated to Nollywood movies started by Jason Njoku called Nollywood Love. The channel has dedicated itself to providing links to the best and latest Nollywood movies for its users. Lately, the Nollywood market has shifted over to the Africans in the Diaspora. The challenge is to how to curb all(prenominal) customer in the west, which has turned out to be the largest Nollywood market. Today though a majority of Nollywood movies